Kip Parra - (Stella Rosa Wines) - "Branding Over Decades"

Kip Parra is an experienced Digital Advertising Director who has had a career in the Spirits and Alcohol industry. He is currently the Associate Brand Manager for Stella Rosa Wines & Spirits, one of the top wine brands in the US. Kip shares timeless wisdom with us regarding how brands can stay relevant for long periods of time, despite the inevitability of constant change. He also shares about the value of not chasing trends, but making them. He uses Coca Cola as a prime example of a brand who has been able to demonstrate this throughout the decades, and gives us valuable tips and tactics for how brands can turn these principles into action.